What Does Character Mean?

Of course Michael's death has been dominating the news. What has been interesting is the media coverage. When Farrah Fawcett is talked about, the coverage is universally positive: talking about Charlie's Angels, her continued acting work, the iconic poster, and what would be the most copied hair-style in the world until Jennifer Aniston would come along.
Michael's has been more mixed. While the vast majority of coverage has been focusing on and celebrating his amazing music career, some focus has been on the controversy in his later life, especially the legal issues and various "little kid" allegations. I have seen some downright vitriolic comments in my Twitter and Facebook feeds.
This made me curious. When a person passes, we normally focus as much as possible on the positive. But Michael Jackson had such highs and lows, that the response has been more mixed. I have come across three theories that explain what we remember and why. These ideas can be used very effectively in speaking, but are also worth looking at in terms or the impressions we make and the legacies we leave.
The Rule of Primacy - We most remember what we experience first. This is why speakers like to have "big openings." Your first experience with something is going to stick out in your mind. Michael Jackson certainly had an incredibly positive beginning. The Jackson 5, Off the Wall, and of course, "Thriller," which is the best selling album of all time. Michael really was on top of the world for quite a while, and that is many of our first experiences with him (my intro to MJ was seeing the video for "Beat It" from Thriller on "Friday Night Videos." I thought it was a female singer...)
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